Why TENCEL™ Lyocell Is the Underwear Upgrade Worth Making
Underwear is the one thing you wear every single day — so the fabric matters more than almost anything else in your wardrobe. If you've never tried TENCEL™ Lyocell, here's why it's the upgrade worth making.
What is TENCEL™ Lyocell?
Lyocell is a fibre made from sustainably sourced wood pulp. It's softer than silk, cooler than cotton, and naturally breathable, with moisture-wicking and antibacterial properties that keep you comfortable all day.
Lyocell vs cotton
- Cooler — Lyocell wicks moisture and breathes better, so it stays fresh longer.
- Softer — a smooth, second-skin feel ordinary cotton can't match.
- More sustainable — produced in a closed-loop process under EU standards.
Shop premium underwear
Browse our women's underwear and bras — soft briefs, thongs and wireless bras in Lyocell and modal — or explore men's boxer briefs and trunks from Impetus, made in Portugal.
Once you switch to better basics, it's hard to go back. Shipped Canada-wide, free over $150.