Not all cotton is created equal. The difference between conventional cotton and organic cotton is the difference between a fabric that depletes the earth and one that works in harmony with it.
Conventional vs Organic Cotton
Conventional cotton is one of the most chemically intensive crops in the world. It accounts for approximately 16% of global insecticide use despite occupying only 2.5% of the world's farmland. The pesticides, herbicides, and synthetic fertilisers used in conventional cotton production contaminate waterways, harm farm workers, and degrade soil quality over time.
Organic cotton is grown without synthetic chemicals. It relies on crop rotation, natural fertilisers, and biological pest control — producing a fibre that is gentler on the environment, gentler on the farmers who grow it, and gentler on the skin of the person who wears it.
Why Organic Cotton Lasts Longer
Organic cotton fibres are not weakened by chemical processing. The result is a fabric that is naturally softer, more breathable, and more durable than conventionally produced cotton. Garments made from organic cotton maintain their shape and softness wash after wash — precisely the longevity that slow fashion demands.
Impetus Portugal — Organic Cotton Experts
Portugal's Impetus produces men's and women's everyday essentials from premium organic and natural cotton — t-shirts, boxer briefs, loungewear set, and polo shirts that combine European craftsmanship with the finest natural fibres.
Their organic cotton collection is available exclusively in Canada at Maison Sarava. Visit us at First Canadian Place, 100 King Street West, Toronto — Monday to Friday in the PATH. Shop online at maisonsarava.ca with Canada-wide shipping.